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Spirella foundations were worn by the corsetieres apparently to very good effect.

This one, I suspect, was more rarely used for wealthier clients.

The ruffles at the top of the stockings were used by Spirella's models to delineate the stocking top for the photograph.

Demonstrating a sample in 1960 and fitting a brassiere in 1962 To the uninitiated, fitting a brassiere might seem a simple and logical extension of fitting the corset, however, it is far more challenging.

Let us learn to measure the client using a sequence of pictures that covers half of the 20th century! Note the twin set, pearls and gloves.

Repeat custom is almost guaranteed, however, the last thing a fitter wanted was a client right who felt that, perhaps, she had a garment that she did not really need.

One of our favourites is the improbably yet genuinely named corsetiere, Mrs.

Sales Technique But let's look back to the hey-days of the 1960's, when the corsetiere, trim, smart, knowledgeable and carrying her suitcase of samples, would ring the bell, saying "Good Morning Madam, I'm from Spirella and was given your name by a mutual acquaintance.

Perhaps those fluffy slippers bother her.

Since the corsetiere lived on her commission, it was in her interest to look good and be expert at her trade.

Either way, it appears that the model is not particularly happy.

If the client had a daughter or friends present, the possibilities to expand the sale increased.